Sarah Westwood is the founder of Primal Sound, creating powerful rhythm-based experiences that bring people into connection with themselves and each other. With over 30 years across music, wellbeing and teambuilding, she designs immersive, collaborative performances – inviting audiences to create inspiring sound together.
Her work spans corporate conferences, universities and community settings across the UK, where she uses rhythm to dissolve barriers, build trust and unlock collective energy and joy. At TEDx Moseley, Sarah brings a live shared drumming experience that gives voice to inner strength and shared humanity – transforming individual beats into one powerful, life-affirming roar.
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